Persuasive Storytelling
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Our slides: here.
Our prep sheet: here
Suggested Resources (for those who want to explore more):
If I have to choose just one example, with no CEOs or famous people, it is this from Mark Schenk on Anecdote:
Bad example: Statement— https://soundcloud.com/mark-schenk-1/approachable-manager-stmtmp3
Vs. Good example: Story— https://soundcloud.com/mark-schenk-1/approachable-manager-storymp3
In line with the above:
A fun example from The Westwing (TV Show) that shows the same difference (statement vs story elements): https://youtu.be/Fvb1e4-YgRE?t=163 (video automatically starts at 2:43)
If they want to test their own ability to tell the difference they can also try passing the Story Test: https://thestorytest.com/
BONUS: specifically, within sales, the author of Selling with Story has gathered a few great examples, my favorite of which are:
Connecting personal life experience with company values: https://www.youtube.com/watch?v=BDTVdX-enr4 (Indra Nooyi also did this when she was CEO of Pepsi— https://www.youtube.com/watch?v=BDTVdX-enr4 )
A great example of an AHA moment had by a customer: https://leadwithastory.com/swas030/
Great client problem establishment story: https://leadwithastory.com/swas027/
Why I do what I do: https://leadwithastory.com/swas015/
Overcoming a mistake: https://leadwithastory.com/swas017/
The cost of our choices— future scenario: https://leadwithastory.com/swas031/
Making a boring product human: https://leadwithastory.com/swas032/
https://leadwithastory.com/25salesstories/ A whole bunch of sales story examples (collected by the author of the great book Sell with a Story)
https://www.youtube.com/watch?v=Nj-hdQMa3uA great storytelling science with examples (general).
https://blog.lucidmeetings.com/blog/the-right-story-for-every-meeting A whole bunch of story examples for meetings.
https://www.youtube.com/watch?v=WTAYxF-gogA webinar on the science of storytelling in sales.
https://www.anecdote.com/2013/10/9-video-clips-business-leaders-sharing-business-stories/ Leaders telling stories (more CEO style than sales)
https://www.anecdote.com/2015/07/assertions-and-stories/ Great example of memorability with statements vs. stories.
Storytelling with Data methods:
https://www.juiceanalytics.com/writing/the-ultimate-collection-of-data-storytelling-resources (with video examples).
https://www.blastanalytics.com/blog/persuasive-storytelling-with-data-visualization
https://leadwithastory.com/swas021/ Great storytelling with data for difficult conversations at work (including sales)
Perspectives:
A simple storytelling canvas: https://www.designabetterbusiness.tools/tools/storytelling-canvas
A much more complex story canvas: https://www.alexandria.unisg.ch/256164/1/iV18%20Kernbach%20-%20Storytelling%20Canvas%20FINAL.pdf
Story canvas for brands (simple): https://creativesupply.com/en/resources/the-brand-story-canvas/
Yet another story canvas: https://www.storytellingleader.com/canvas
Dive Deeper:
https://www.youtube.com/watch?v=77FUr6ZsWjY Google Talk on Storytelling
https://www.anecdote.com/corporate-storytelling/ Anecdote’s view on storytelling