Storytelling Examples:

If I have to choose just one example, with no CEOs or famous people, it is this from Mark Schenk on Anecdote:

• Bad example: Statement— https://soundcloud.com/mark-schenk-1/approachable-manager-stmtmp3

• Vs. Good example: Story— https://soundcloud.com/mark-schenk-1/approachable-manager-storymp3

In line with the above:

• For a clear movie example of telling rather than showing, we need to look no further than band camp: https://www.youtube.com/watch?v=MH619vxtNdo

• A fun example from The Westwing (TV Show) that shows the same difference (statement vs story elements): https://youtu.be/Fvb1e4-YgRE?t=163 (video automatically starts at 2:43)

• If they want to test their own ability to tell the difference they can also try passing the Story Test: https://thestorytest.com/

BONUS: specifically, within sales, the author of Selling with Story has gathered a few great examples, my favorite of which are:

• Connecting personal life experience with company values: https://www.youtube.com/watch?v=BDTVdX-enr4 (Indra Nooyi also did this when she was CEO of Pepsi— https://www.youtube.com/watch?v=BDTVdX-enr4 )

• A great example of an AHA moment had by a customer: https://leadwithastory.com/swas030/

• Great client problem establishment story: https://leadwithastory.com/swas027/

• Why I do what I do: https://leadwithastory.com/swas015/

• Overcoming a mistake: https://leadwithastory.com/swas017/

• The cost of our choices— future scenario: https://leadwithastory.com/swas031/

• Making a boring product human: https://leadwithastory.com/swas032/

• https://leadwithastory.com/25salesstories/ A whole bunch of sales story examples (collected by the author of the great book Sell with a Story)

• https://www.youtube.com/watch?v=Nj-hdQMa3uA great storytelling science with examples (general).

• https://blog.lucidmeetings.com/blog/the-right-story-for-every-meeting A whole bunch of story examples for meetings.

• https://www.youtube.com/watch?v=WTAYxF-gogA webinar on the science of storytelling in sales.

• https://www.anecdote.com/2013/10/9-video-clips-business-leaders-sharing-business-stories/ Leaders telling stories (more CEO style than sales)

• https://www.anecdote.com/2015/07/assertions-and-stories/ Great example of memorability with statements vs. stories.

 Storytelling with Data methods:

• https://www.juiceanalytics.com/writing/the-ultimate-collection-of-data-storytelling-resources (with video examples).

• https://www.blastanalytics.com/blog/persuasive-storytelling-with-data-visualization

• https://leadwithastory.com/swas021/ Great storytelling with data for difficult conversations at work (including sales)

Perspectives:

• A simple storytelling canvas: https://www.designabetterbusiness.tools/tools/storytelling-canvas

• A much more complex story canvas: https://www.alexandria.unisg.ch/256164/1/iV18%20Kernbach%20-%20Storytelling%20Canvas%20FINAL.pdf

• Story canvas for brands (simple): https://creativesupply.com/en/resources/the-brand-story-canvas/

• Yet another story canvas: https://www.storytellingleader.com/canvas

Dive Deeper:

• https://www.youtube.com/watch?v=77FUr6ZsWjY Google Talk on Storytelling

• https://www.anecdote.com/corporate-storytelling/ Anecdote’s view on storytelling