Role B:

You are a member of the public relations office of a major building contractor. 

As you are aware, contractors are required to create a newsletter a few times a year for the neighborhoods surrounding major construction projects, containing info on common issues like noise, traffic disruptions and etc.

The design and productions of these are the responsibility of the individual contractor companies.

You do all this, already.

LTA would like you to professionalize the publication of these newsletters, as well as adding digital components formatted for WhatsApp, etc. in order to increase community engagement.

This costs substantially more (around 7000 SGD more). You see no reason to do this when you already meet the contractual obligation of providing a newsletter which previously met LTA’s standards. 

You are going to be meeting with the LTA community engagement lead soon. Let’s see if they can convince you it is in your best interest, and let’s see if you can convince them it is not needed.