Exchange Marketing Prompt Library — Knowmium
Designing Marketing That Moves Markets · Knowmium Workshop

The Copilot Prompt Library

Turn the workshop frameworks into ready-to-use AI prompts. Paste these directly into Copilot alongside your marketing copy to surface assumptions, generate angles, and stress-test your writing before you publish.

Ideation · Empathy · Editing · Refinement
Part I

The Mega-Prompt — Full Framework Analysis

If you only have time for one prompt, use this. It runs your copy through the core workshop frameworks simultaneously: Audience Empathy, BLUF, SUCCESs, and the Data Narrative test.

01

The Full Framework Analyzer

Mega-Prompt All-in-One Analysis
The Prompt

Paste this prompt along with your draft copy. Fill in the bracketed information before hitting send.

I am providing a draft of a marketing piece below. Before you rewrite anything, I need you to act as a critical editor and analyze this copy using four specific frameworks.

My target audience is: [Insert specific audience, e.g., Southeast Asian pension fund managers].
My narrative intent is: [Insert what you want them to believe/feel/do after reading].

Please provide a structured critique covering these four areas:

1. THE EMPATHY TEST: Role-play as the target audience. What is your immediate reaction to this piece? What are the top two objections or hesitations you have that this copy fails to address?
2. THE BLUF TEST (Bottom Line Up Front): Is the conclusion or most important point buried? Identify the single most important sentence in the entire piece and tell me if it should be moved to the very beginning.
3. THE SUCCESs TEST: Score this copy on a scale of 1-10 for these three dimensions: Simple (is the core message clear?), Unexpected (does it challenge an assumption?), and Concrete (are there specific details rather than abstractions?). Explain your scores.
4. THE DATA NARRATIVE TEST: Look at the numbers used in the copy. Are they just stated as facts, or are they anchored to a comparison that gives them meaning? How could the data be framed more powerfully?

Do not rewrite the copy yet. Just give me the analysis.

[PASTE YOUR DRAFT COPY HERE]
How to use this
  • Why it works: It forces the AI to act as a strategic sparring partner rather than a ghostwriter, giving you the insight needed to make the final editorial decisions.
  • When to use it: When you have a solid draft but want to stress-test it before sending it for stakeholder review.
  • Next step: After reading the analysis, you can ask the AI to "Rewrite the draft incorporating your feedback from points 2 and 4."
Part II

Ideation & Empathy — Before You Write

The most powerful use of AI in marketing is before the writing, not instead of it. Use these prompts to surface audience objections, generate multiple angles, and find the right analogy before you draft a single word.

02

The Audience Empathy Prompt

Ideation Audience Insight
The Prompt

Use this when you are starting a new campaign or brief to understand the emotional and professional reality of your target audience.

You are a [specific role, e.g., Head of Trading] at a [specific type of organisation, e.g., mid-sized European asset manager] in [specific market, e.g., London]. It is [current year]. 

I am planning to market [insert product/concept, e.g., Hong Kong's 18C listing regime] to you.

Before I write anything, please tell me:
1. What are your top three professional anxieties right now?
2. If you had to present this topic to your board, what are the three questions you are most afraid they will ask?
3. What are the three things that would make you hesitate before taking action on this?
How to use this
  • Why it works: It forces specificity and surfaces the hidden objections that your content needs to address. It builds audience empathy that cannot be faked.
  • When to use it: At the very beginning of the briefing process, before any copy is written.
03

The Angle Generation Prompt

Ideation Creative Expansion
The Prompt

AI is better at generating options than making choices. Use this to get out of the "sameness trap" and find a more compelling way into your story.

Here is the core insight I want to communicate: [Insert insight, e.g., HKEX ranked #1 globally for IPO fundraising in Q1]. 
Here is my target audience: [Insert audience]. 

Give me 8 different ways to open a piece of content on this topic — each taking a genuinely different angle. 

Include at least:
- One that challenges a common assumption
- One that leads with a surprising statistic
- One that opens with a specific scene or moment in time
- One that uses an analogy

Do not write the full article. Just give me the 8 different opening angles (2-3 sentences each).
How to use this
  • Why it works: It prevents you from settling for the first, most obvious idea.
  • The human judgment step: Read all 8 angles. Ask yourself: Which one is most surprising? Which one is most true? Which one would make this specific audience lean in?
  • The rule: Never use the first angle AI generates. It is almost always the most generic.
04

The Analogy Engine Prompt

Ideation Simplifying Complexity
The Prompt

If you cannot explain a complex financial product with an analogy, you do not understand it well enough to market it. Use this to find the right comparison.

I need to explain [insert complex product/concept, e.g., the HKD-RMB Dual Counter Model] to [insert audience, e.g., retail investors who have never traded in multiple currencies].

Generate 10 different analogies that explain how this works. 

Draw the analogies from a wide range of domains: everyday life, travel, sports, technology, and real estate. 

Keep each analogy to exactly one sentence. The goal is to find the comparison that makes the audience say, "Oh, I get it now."
How to use this
  • Why it works: Analogy uses existing knowledge to build new understanding, reducing the cognitive load for the reader.
  • When to use it: When launching a new product, explaining a regulatory change, or trying to make a technical feature accessible to a broader audience.
Part III

Editing & Refinement — After You Draft

Use these prompts to tighten your writing, ensure your conclusions aren't buried, and make your data actually mean something.

05

The BLUF & Pyramid Principle Prompt

Editing Structure & Clarity
The Prompt

Most business writing is bottom-up (context → argument → conclusion). Decision-makers need top-down (conclusion → argument → context). Use this to flip your structure.

I am providing a draft below. I need you to restructure it using the BLUF (Bottom Line Up Front) and Pyramid Principle methods.

1. Identify the single most important conclusion or implication in this text.
2. Rewrite the opening paragraph so that this conclusion is the very first sentence.
3. Reorganize the rest of the text so that it supports that conclusion in descending order of importance.
4. Ensure the first sentence of every paragraph acts as a mini-headline for that paragraph.

Do not add new information or change the tone. Just fix the architecture so a skimmer gets the main point in the first 5 seconds.

[PASTE YOUR DRAFT COPY HERE]
How to use this
  • Why it works: It respects the reader's time by putting the answer first, which is how executives actually read.
  • When to use it: For CEO blogs, executive summaries, newsletters, and internal committee memos.
06

The SUCCESs Framework Prompt

Editing Memorability
The Prompt

Based on Chip and Dan Heath's "Made to Stick" framework. Use this to ensure your copy is actually memorable, not just accurate.

Review the draft copy below against the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Story).

Identify the weakest two elements in this draft. For example, if it is too abstract (lacks Concreteness) and predictable (lacks Unexpectedness), tell me.

Then, provide three specific suggestions on how to inject those missing elements into the copy. Give me concrete examples of how a sentence could be rewritten to fix the weakness.

[PASTE YOUR DRAFT COPY HERE]
How to use this
  • Why it works: It moves the critique from "does this sound good?" to "does this contain the psychological triggers for memory?"
  • When to use it: For high-stakes thought leadership, campaign landing pages, and thematic retail marketing.
07

The Data Narrative Prompt

Editing Making Numbers Meaningful
The Prompt

Data without narrative is noise. Data with narrative is proof. Use this to ensure your numbers are anchored to something the audience understands.

I have a draft below that contains several data points and metrics. 

Right now, they are just numbers. I need you to help me build a "Data Narrative" around the most important metric.

Identify the most critical number in the text. Then, rewrite the section around it to follow this four-part structure:
1. The Claim: What is the assertion we are making?
2. The Number: The specific data point.
3. The Context (Comparative Anchoring): Anchor this number to something relatable (e.g., a historical comparison, a peer comparison, or a relatable scale).
4. The Implication: What does this mean the audience should do or believe?

[PASTE YOUR DRAFT COPY HERE]
How to use this
  • Why it works: Numbers only have meaning in comparison. This prompt forces the AI to find the anchor that makes the data consequential.
  • When to use it: For quarterly recaps, ROI reporting to committees, and institutional market spotlights.