Thank you for your hard work!

If you have any questions please email Joshua Davies at joshua@1221.blue or contact him on LinkedIn.

RESOURCES:  

Benchmarks:

• http://buzzlikeus.com/blog/4-luxury-hotel-chains-with-best-social-media-marketing-in-india
• http://www.businessinsider.com/10-awesome-hotel-facebook-pages-to-like-2011-1
• https://www.reviewpro.com/blog/hotels-on-facebook-list/
• 2017 Trends and other slides from Digital Vidaya: http://www.slideshare.net/digitalvidya/digital-marketing-for-hotel-industry-60549941

Tools:

• https://library.hubspot.com/ebook
• http://www.smartinsights.com/managing-digital-marketing/personal-career-development/free-online-courses-to-improve-your-digital-marketing-skills/
• http://www.smartinsights.com/toolkit/digital-marketing-strategy
• http://www.hospitalitybizindia.com/
• http://diagnostic.digitalmarketinginstitute.com/

Sentiment Analysis (for analyzing audience):

• https://watson-pi-demo.mybluemix.net/ (best overall)
• https://www.crystalknows.com/ (LinkedIn based)
• http://tonecheck.com/ (good for self analysis of texts)

Slides: https://www.amazon.com/clouddrive/share/7bz5IJBXlbCq115Lm8gNfYrJihiHPiiU6281Ks4QsC6?ref_=cd_ph_share_link_copy

WORKBOOK: goo.gl/yki7iV